General Motors Co.
is pausing its paid advertising on Twitter in the wake of Elon Musk’s acquisition of the social-media site, saying it wants more information about the site’s direction under its new ownership.
The Detroit automobile maker, which competes against Musk’s Tesla Inc.
characterized the move as a normal step when a media platform undergoes a significant change.
“We are engaging with Twitter to understand the direction of the platform,” GM said in a statement Friday.
GM said its outreach to customers on Twitter would continue and described its freeze on paid advertising as temporary.
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